ICICIdirect Review

Are you planning to try ICICIdirect in 2024? If so, you will find this post extremely useful. I am going to provide you with good clarity on the trading and investment platform. In this post, I am going to walk you through the track record of the company, its services, pricing, support, and salient features.


ICICIdirect review in 2023

ICICIdirect, or ICICI Securities, is a subsidiary of ICICI Bank Ltd and a SEBI-registered trading and investment platform. ICICI Bank has been around since 1995. ICICIdirect is a platform for both retail and institutional investors. The platform has earned many awards over the years. Some of the awards are:

  • Retail Broker of the year in 2019
  • iNFHRA Workplace Excellence award in 2020
  • Big Bang Awards for Media and Wellness Bronze Award
  • Corp Com & PR Excellence Awards for the Best Annual Report of the Year
  • Outlook Business Retail Broker of the year 2021 Gold
  • Digital Wealth Manager of the Year India by The Asset Triple A, Digital Awards, 2021
  • National CSR Award in Financial Services By Global Safety Summit Awards in 2022

Features at a Glance

  • ICICIdirect comes with a 3-in-1 account model
  • ICICIdirect allows customers wot open an account at zero charges
  • The platform charges an Annual Demat Account Maintenance charge of Rs 300 per year
  • ICICIdirect offers four types of brokerage plans
  • ICICIdirect applications are available across the web, desktop, and Mobile platforms
  • Flat Rs. 20 per trade brokerage in Options, Currency F&O
  • The platform offers products including Equity, Mutual Funds, Futures and Options, Currency, Commodity, ETF, Insurance, IPOs, Corporate Fixed Deposits, and Loans.


ICICIdirect is a trading and investment platform with over 80 lac customers. The platform provides customers with over 50 products and services comprising Equity, Mutual Funds, Futures and Options, Currency, Commodity, ETF, Insurance, IPOs, Corporate Fixed Deposits, and Loans. Besides, ICICIdirect has an award-winning research team. The platform also offers customers many advanced research tools such as SWOT Analysis, i-lens stock screener, Rapid Results, Regular Blogs, and Weekend Reads.

Trading Platform

It’s time to talk about the ICICIdirect trading application and experience. ICICIdirect is an All in 1 for trading and investment. The app is available on the web, desktop, and mobile platforms. Besides, customers can use the ICICIdirect Markets app and the iLearn app. The trading application is easy to use. If I compare it to leading trading applications like Zerodha or Upstox, ICICIdirect is equally intuitive.

Fees & Charges

Next, we look into the brokerage fee and charges of ICICIdirect. The platform has zero charges on account opening. Besides, it doesn’t charge AMC for the first year. However, for the second year onward, the platform will charge an AMC of Rs 700 per year. Fund transfers are absolutely free of any charge.

As far as the brokerage goes, ICICIdirect has four plans: ICICIdirect Prime, ICICIdirect Neo, Prepaid Brokerage, and I-Secure. The Prime plan has six different Annual and Lifetime pricing. The Annual plan costs 299, and the charges are 0.27% on Cash and Futures, Rs 40 on Options per lot, and Rs 20 on Currency & Commodity per order. Lifetime plans start as low as 999, and the charges are 0.22% on Cash and Futures, Rs 35 on Options per lot, and Rs 20 on Currency & Commodity per order.

ICICIdirect Neo plan brokerage goes like this: zero charges on Futures, Rs 20 per order on Options, Rs 20 per order on Margin, Rs 20 per Order on Currency F&O, and Commodity F&O. ICICIdirect Prepaid Brokerage Plan has six innovative Lifetime plans. Customers can start for as low as Rs 2,500, and once you choose this plan, your brokerage will be: 0.25% on Cash and 0.025% on margins and Futures. Brokerage on Options will be Rs 35 per lot, and that on Currency and Commodity will be Rs 20 per order.

If you choose the ICICIdirect I-Secure Plan, the brokerage is 0.55%. The brokerage for Margin and Margin Plus will be 0.050%. For transactions up to Rs 50000, the minimum brokerage will be Rs 25 or 2.5%, whichever is lower. Brokerage for Equity Futures is 0.050%, and that for Equity Future and Future Plus is Rs 50. Brokerage in Currency Futures & Future Plus Stop Loss is Rs 20 per Order.

Commodity Futures will have a brokerage of Rs 20 Per Order. For options, the brokerage will be Rs 95 flat brokerage per contract lot and Rs 50 on the Second leg of Intraday square-off per lot. The brokerage on currency options and commodity options is Rs 20 per order.

Customer Support

ICICIdirect has impressive customer service. The platform has an advanced bot to address the basic queries of the customers. Besides, customers can request a call. Further, customers can use the Live Assistance feature to chat with an ICICIdirect officer or call the customer care number directly.

You can also email the ICICIdirect helpdesk with any query or issue. ICICIdirect also has a Whatsapp account for the customers, and to start a chat, you have to send hi to 9833330151. Further, ICICIdirect has various online learning materials for customers comprising articles, blogs, podcasts, webinars, videos, and more. It wouldn’t be wrong to say that ICICIdirect has the most comprehensive customer service in the industry.


Can we trust ICICIdirect?

ICICIdirect is a SEBI-registered platform and a subsidiary of ICICI bank, which has been around since 1995. Besides, the platform has won many prestigious awards over the years. The platform is ideal for both trading and investment since it offers many products and services. 

The ICICIdirect app is an excellent all-in-1 app for trading and investment. You can access it on desktop, web, and mobile platforms. Last but not least, the platform has excellent customer service.

Is ICICIdirect Demat Account free?

Opening an ICICIdirect Demat Account is absolutely free. However, ICICIdirect has four plans. You may have to pay additional charges when you choose a particular brokerage plan. As far as AMC goes, the platform doesn’t charge any AMC for the first year, and AMC will be only charged from the second year onward at Rs 700.

What are the different products that ICICIdirect offers?

ICICIdirect offers a wide range of products, and some of these products are Equity, Mutual Funds, Futures and Options, Currency, Commodity, ETFs, Insurance, IPOs, Corporate Fixed Deposits, and Loans.


I have familiarized you with all aspects of ICICIdirect, and you have seen that ICICIdirect is a reliable platform with many advanced features. The platform offers you a wide range of products and services to trade and invest in. The charges are comparatively higher than other leading brokers. However, ICICIdirect offers decent flexibility in its brokerage structure backed by four different plans. The platform also offers excellent research tools. As far as the trading application goes, it’s super easy to navigate and use.

I was thoroughly impressed by ICICIdirect’s customer service. I have used the ICICIdirect app on all device platforms, and based on that, I can say that the trading experience is equally smooth on all platforms. The customer service is comprehensive and very responsive. ICICIdirect is undoubtedly a decent trading and investment platform to recommend to friends and relatives.


What is ICICIdirect and how does it relate to ICICI Bank? 

ICICIdirect is a trading and investment platform offered by ICICI Bank. The stock broker allows customers to manage various financial activities, including trading, investing in mutual funds, and more. Besides, the broker follows a three-in-one account model with ICICI Bank account integrated to make deposits and withdrawals seamless. 

How do I open a demat account with ICICIdirect? 

To open a demat account with ICICIdirect, you can signup on the ICICIDirect website and submit the necessary documents,  and paying any applicable account opening charges. Besides, you willl need to eSign your application.

Can I trade mutual funds through ICICIdirect? 

Yes, ICICIdirect offers the facility to invest and trade in mutual funds. You can explore their platform to find a variety of mutual fund options suitable for your investment goals.

Can I invest in sovereign gold bonds through ICICIdirect? 

Yes, you can invest in sovereign gold bonds, which are government-backed securities, through the ICICIdirect platform. This allows you to invest in gold in a digital and convenient manner.

What are the charges associated with account opening on ICICIdirect?

ICICIdirect has zero charges on account opening. However, the service broker charges an AMC of ₹700.

What the various investment and trading products ICICIdirect offers?

ICICIdirect offers various products for investment, and trading, which comprise Equity, Mutual Funds, Futures and Options, Currency, Commodity, ETF, Insurance, IPOs, Corporate Fixed Deposits, and Loans.

Does ICICIdirect have a web trading platform?

ICICI trading account has an exceptionally intuitive, and advanced web trading platform with advanced charting tools. The service broker offers a smooth online trading experience with fast order execution.

Is ICICIdirect good for Options Trading?

ICICIdirect trading platform is exceptionally reliable, and by opening an ICICIdirect demat account, you get access to ICICIdirect's powerful trading terminal with advanced charting tools. Most importantly, ICICIdirect trading platform has just everything that you will need for Index and Equity Options trading.

What is Equity Intraday?

Equity Intraday is a type of trading where you buy or short equities and square off your positions on the same day itself before the market closes, unlike Equity Delivery where you carry your positions to the next day.

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